4 Easy Holiday Book Marketing Ideas

It's not too late to boost your book sales

Selling books is hard. Did you know that 1 in 4 books are purchased around the holidays in the US? Here’s 4 easy book marketing ideas for you to help give your holiday sales a boost.

1. Get Local Shelf Space

   You can pitch your book to local places and get some good promotion for your book. This doesn’t necessarily mean local bookstores or gift shops. You can put up a table at your weekly farmer’s market. Is there a favorite coffee shop you frequent? You can ask them to display your book with some business cards with QR codes which direct readers to your book pages.

2. Put Together a BookShop page with Fellow Authors

   Have a few favorite author friends in your tribe? Put together an affiliate BookShop page with all your books and cross promote each other. Not only do you get a beautiful digital storefront, but you support independent bookstores AND get affiliate sales. Here’s my holiday bookstore front if you wanted to see BookShop in action.

3. Create Holiday Social Media Posts

   Readers love the holidays. Readers love purchasing books during the holidays even more. So, update your social media banners and your profile pictures to highlight any holiday specials you’re doing.

4. Use this Handy Literary Calendar by Build Book Buzz

   I LOVE this literary calendar that Sandra Beckwith publishes every year. There are 149 opportunities for you to sell your books. Have a science fiction book? January 2nd is National Science Fiction Day. Use that in your marketing strategy.

It’s still not too late to set up some holiday promotions and get some exposure for your book.